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Canvera launches “Recommend a Photographer” service – Oct 3rd 2011

Bangalore, Oct 3rd 2011:
Canvera.com, India’s leading online photography company, today launched a unique service to connect consumers and businesses with professional photographers. This service called “Recommend a Photographer” allows anyone looking to hire professionals to specify their needs on Canvera.com. Canvera will then research the market and provide recommended matches given the specified needs. “We are constantly receiving informal queries through various channels for these recommendations so we decided to test this as a formal service to understand market needs,” says Dhiraj Kacker, CEO of Canvera. “This is a pilot service at present, and depending on the response, we may decide to build an online searchable database of professionals and make this a self-service search for consumers and businesses. We think this pairing of prospective clients with professionals is an unaddressed need and we are excited about testing the market potential of this offering”. This service can be accessed from http://www.canvera.com/referaphotographer/


About Canvera:
Canvera is an online photography company providing customized printed products and e-commerce solutions to photographers. Canvera’s products and services are used by photographers to deliver both a high quality experience to their clients and to enable them to market themselves better. For two years in a row (in 2008 & 2009), Canvera won the award for the Best Photobook in Asia Pacific & Japan at the annual HP Digital Print Awards and was runners-up at the 2011 competition. In 2010, Canvera was given the Best Innovation in Technology award by Asian Photography magazine for “bringing professionalism and innovation to an unorganized market” and the TiE-Lumis Award for “Entrepreneurial Excellence”. Since it began operations in July 2008, Canvera has serviced the needs of photographers in more than 300 cities across India. Canvera is co-founded by Dr. Dhiraj Kacker (CEO) and Peeyush Rai (CTO) who have worked at numerous successful startups in Silicon Valley in the past. Canvera is financially backed by Footprint Ventures (www.footprintventures.com), DFJ (www.dfj.com) and Mumbai Angels (www.mumbaiangels.com).



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